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Samsung, Sony and Panasonic push to target niche TV market
by Ryan Roff on July 22, 2010
It seems all the big time TV suppliers are coming to the table knowing far well where they each will sit in the market. Initially, it was about who could hit the market first with slim LED or plasma TV models, then it was about 3D, and now, once the dust has settled a bit, TV suppliers like Samsung, Sony, Panasonic and Vizio, with recent releases and trends, are wrapping up their niche market with the hopes of becoming the first or the best in those niche areas.
It wasn't all that long ago that a TV was a just TV. Sure, there were slight differences in the product, but the market landscape was nothing like it is today. Now, a consumer has an infinite amount of choices when it comes to things like technology, size, components and features that it make it downright difficult to purchase a TV.
Recent product releases and statistics, however, might help consumers understand where TV suppliers are headed and if it fits the niche the consumer is looking for.
Samsung is and will most likely continue to be the premier supplier of quality, LED (and even some plasma) TVs. Samsung, from the beginning, has invested heavily in new technology and an expansive, high quality, TV product offering.
As one of the first in the 3D market, Samsung's product line of LED 3D TVs has continued to expand and now the company offers its highest quality product yet: the 7.98mm thick, 55" 3D TV. As a testament of their success, of the 300,000 3D TVs sold from March to June, Samsung sold an astounding 270,000 3D TVs.
Not to mention, in the first quarter of 2010, Samsung owned 18% of the LCD TV market share which is up .7% from the previous quarter.
Sony, who controlled about 11.3% of the LCD market in Q1, continues to innovate not just in TVs, but in its entire gadgets and electronics product lines. In June, Sony released a firmware update to its Playstation3 that allows gamers to experience video games in 3D. Today, Sony filed for a patent to offer split-screen, multiplayer, 3D gaming where each player sees a different image on the same screen.
Sony also has technology in TVs that can save money by detecting if someone is actually watching the TV.
Sony has so many different electronics that it will do everything it can to capitalize on its innovative, and quite frankly impressive, technological advancements.
When it comes to plasma TVs, Panasonic has, perhaps, the strongest following and brand loyalty. According to a recent study, sales people recommended Panasonic plasma TVs 37% of the time compared to the next highest, Samsung, at 14%.
Not to mention, in a recent Tainted Green article that talked about some of the recent developments in LED and plasma TVs, it is hard to miss the Panasonic loyalty generated by several readers who firmly believe Panasonic plasma TVs are the best on the market.
Although the market is fairly competitively priced, Vizio has positioned itself as the #1 LCD TV company (at least in 2009) that offers "leading technology at a price everyone can afford." Vizio, in other words, sells low price HDTVs, in high quantities, to the commonman. In New York last month, Vizio featured a series of 3D TVs that utilized $10 glasses instead of $100 glasses. The idea was to make entertainment an affordable reality to consumers who can't spend $1500 on 3D glasses to host 15 people.
With every move, Vizio tries to make TVs affordable.
In the end, the question consumer's will need to ask is: what niche am I looking for?