In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...Read the rest of this article
Suzy Amis Cameron’s gown goes green on Avatar’s big night
by Kathryn Robbins on March 7, 2010
The Academy Awards are now known as much for fashion as the nominated movies. You may not remember some of the flicks but you do remember fashion like the dress made out of American Express cards or Bjork’s infamous swan. Suzy Amis Cameron, wife of Avatar director Jim Cameron, decided that sustainable fashion should be the “in” thing at this year’s Oscars.
Soon after the release of Avatar, she knew that she could harness the global attention the film was generating. She dreamt up a contest called “Red Carpet Green Dress” as a design competition that focused on sustainable fashion. Suzy would wear the winning dress design to the 82nd Academy Awards.
The competition was simple. Anyone with internet access could submit a design that used sustainable fabrics and eco-friendly methods. Each entry required a $50 fee which went to Amis Cameron’s other love, the non-profit Muse Elementary school in Topanga, California.
According to their web site, Muse encourages “ecological appreciation with ongoing action as a way of life.” Students also eat organic food, learn in a toxin-free environment, and are taught to honor all living things. Students come from a myriad of socio-economic backgrounds and almost 50% of them rely on a scholarship fund. Besides the US school, funds would also be sent to a sister school in New Zealand and another in Thailand.
Jillian Granz, an apparel and textile design senior at Michigan State University was crowned the winner of the contest. She incorporated no-waste patterning, a method that wastes no fabric and peace silk with a similar hue to the Na’vi in Avatar. Peace silk is much less damaging than traditional silk since it allows the caterpillar to
complete its life cycle.
Suzy said that Granz’s dress was “a beautiful combination of sustainability and style. I'm excited to promote the talent of this young designer."
It’s rare to see something that screams excess like the Oscars make a green statement. Not only is the “Red Carpet Green Dress” contest promoting sustainable fashion and upcoming designers, it’s helping a generation of kids get in touch with the planet.