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Fans starving for Barnes & Noble Nook make Kindle 2 look old
by Matt Jansen on November 23, 2009
Christmas is a huge time of year for retailers both on and off the web and strong demand for the Barnes & Noble Nook is a great example of that. The company just recently started accepting pre-orders and it’s already sold out with new orders not shipping until January 4th. It gives the Nook a jazzy entrance to a market currently dominated by Amazon’s Kindle 2 and Sony’s eBook Reader.
No major announcements have come from Amazon yet in regards to how the company will take the Kindle 2 to the next level and Barnes & Noble certainly plans to take full advantage of that. The company already ramped up its production though demand continues to exceed supply. A spokesman says “while we increased production based on the high consumer interest, we've sold out of our initial Nook allotment available for delivery before the holidays,” according to AFP.
Currently the Nook and Kindle 2 cost the same amount, $259, but the Kindle 2 has international access while the Nook has an interactive touch screen. Right now buzz on the touch screen is making a dent in consumer mind share, but overall the Kindle 2 seems to be pulling in more search traffic.
More time is necessary to see the environmental effect of people reading E Ink screens versus mashed up and flattened tree pulp. Perhaps equally as important as their new way of bringing books to people, both devices could help keep paper products out of our landfills.
In the meantime, anyone who receives a Nook this holiday season can count themselves lucky.