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In the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this articleIn the current economic climate, its been a bit rough for those that want to go green on a budget. Not everyone can...
Read the rest of this article
There’s no question that the entertainment industry generates a lot of waste from printing scripts or even shooting on location. After Conan O’Brien walked away from the Tonight Show, NBC gutted his $50 million dollar set that he used for just seven months. Others in Hollywood are actually getting the message about being green which has changed a lot of productions like film Inception as well as tonight’s Emmy Awards.
When you think of the Emmy Awards, you think of the ceremony but not the work done behind the scenes. Blurbs have to be written for the presenters, the venue needs to scrubbed clean, and workers need to grab some lunch. All of that adds up to waste in the form of paper, disposable plates, plastic water bottles, and much more.
Organizers of this year’s Emmys decided that they’d take a different route and employed some green and inherently frugal ideas. Craft service tables were stocked with locally grown food and reusable tablecloths. Office staff used dry erase boards instead of gigantic paper pads and were encouraged to use digital editions of their paperwork whenever possible. And unlike NBC’s wasteful move with O’Brien’s stage, organizers will utilize rental items instead of building a one-time-use set.
Elsewhere in Los Angeles, you may catch Leonardo DiCaprio driving around in his Toyota Prius. The actor isn’t the kind of guy that drives the hybrid just so he can get a cute write-up in People magazine; he’s passionate about the environment and even set up the eco-minded Leonardo DiCaprio Foundation back in 1998. So it’s no wonder that he approached Warner Brothers, the studio that backed Inception, about using solar power on the set.
Film sets are usually home to noisy diesel generators but Warner Brothers decided to rent the world’s largest “Mobile Solar Power System” to power part of the set. Made by Pure Power, the solar arrays track the sun for optimal use and emit about 54 decibels, similar to the noise produced by a normal conversation. Not only did they cut down on noise pollution but they eliminated a ton of carbon emissions every day.
It may take a long time for Hollywood to change their wasteful ways, but any move to conserve energy and eliminate waste can make a difference for the planet and their bottom line. Green ideas are often frugal ideas such as printing on both sides of a sheet of paper or getting free energy from the sun.
Why Tainted Green? Literally, green is only a color. But in typical human fashion we've pumped a cacophony of additional meanings and symbolism into the word. Green has become a marketing tool used by companies with impunity to wrap their products in a balmy haze of "ethical" and "conscientious" approval.
That's where Tainted Green steps in. We are seekers of truth, and we support the fundamental drivers behind the green movement. Ideas like permaculture, renewable energy, and recycling make sense, but companies that express support for green without a wholesome process behind it have tainted the meaning of green. And so, our focus is to create green content that pushes the ideology forward while pointing out which parts look like this year's marketing baggage. Welcome to Tainted Green, where we focus on unearthing the truth about green.

Comments
Hollywood spends and makes millions of money, it makes blockbusters as well as the crappiest ones but it's good to see celebrities giving away to charity and supporting noble causes whether in regard to humans, animals, environment or space. Since they earn so much they should not be reluctant to help those in need. I never liked Leonardo too much but now after coming to know about his contribution towards the green concept, I won't mind watching some of his crap movies and still keep mum :)